In a stroke of genius J.J. Abrams and Disney have begun the marketing push for the new Star Wars movie with a set of trading cards.
This is one of the most creative ways ever to promote a movie.
Entertainment Weekly showed off this nostalgic master stroke.
This takes fans back to the old skool days where you'd piece together a movie via trading cards in the months leading up to its theatrical release.
Once again this fan service shows that the franchise may be in the right hands.
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